Access to numerous Value Added Services

Values-Added-Services (VAS) represent all these services coming on top of voice and data: they better customer experience, differentiate one operator to another, increase network usage and revenues…

With market penetration of smartphones and apps, the telco VAS has widely changed: services require more and more interactions, they shall support several bearers (messaging, apps…), more and more services are from application to person (A2P) rather than between persons (P2P).